Illustrated Branding Pack for First National Bank
A series of illustrative brand elements that convey the services provided by First National Bank, South Africa. The illustrations act as a communicative and branding tool for digital and print use.
The illustrations are quirky, silly, and whimsical, challenging the expected “professionalism” related to the banking world while maintaining their communicative role and keeping to the brand.
Even though these designs never made it to production, I really valued the opportunity to tackle this creative challenge and expand my skillset throughout the process.
Concept sketches and character development
A mobile device logged onto internet banking
Investing/Saving
A proud first-time homeowner
A person using a credit card at a pay point
A person using an ATM
A proud graduate
Sending money
E-Wallet
